LONGINES HONG KONG

 

INTERNATIONAL RACES 2018

 

Project Description /
I was grateful to be immersed in various identity design-driven projects during my internship at Arcon Marketing Communication. While this pitching project anticipated to develop a series of key visuals for the annual highlight of the international horse-racing calendar—Longines Hong Kong International Races 2018.

Design Motif /
In conjunction with the celebration of a week-long international racing occasion, the motif of the visual is associated with emerging this annual event with lively night in Hong Kong. While these elements were also applicable for further developments on other sections of the project.

 

Nature / 

Pitching Project for Longines Hong Kong International Races 2018

Responsible For / 

Identity Design

Key Visual Development

Year / 

2018

Collaborators / 

Billy Tang
Anker Tam

▴ A set of bilingual promotional posters for the event

▴ A set of bilingual promotional posters for the event

▴ Poster mock-up

▴ Poster mock-up

▴ Key visual further developed on stage backdrop

▴ Key visual further developed on stage backdrop

▴ Rendering of stage backdrop at the gala dinner

▴ Rendering of stage backdrop at the gala dinner

▴ Working pass and invitation card