LONGINES HONG KONG
INTERNATIONAL RACES 2018
Project Description /
I was grateful to be immersed in various identity design-driven projects during my internship at Arcon Marketing Communication. While this pitching project anticipated to develop a series of key visuals for the annual highlight of the international horse-racing calendar—Longines Hong Kong International Races 2018.
Design Motif /
In conjunction with the celebration of a week-long international racing occasion, the motif of the visual is associated with emerging this annual event with lively night in Hong Kong. While these elements were also applicable for further developments on other sections of the project.
Pitching Project for Longines Hong Kong International Races 2018
Responsible For /
Key Visual Development
▴ Working pass and invitation card